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By Isaac Ato MENSAH Accra- 31 July, 2018.   Branding Ghana remains a controversial subject. As a young lecturer back in 2011, I used to hold very active debates with my advertising students on the Unique Selling Proposition (USP) for Ghana. I disagreed with all their high hopes and believed our strongest point was to brand ourselves on peaceful elections. ‘Cocoa, Kente, festivals, gold, Mole National Park,’ were some of the responses shouted from the back of the class as I highlighted my presentation on the board to show that no matter how close the result, we all accepted it and cheered the winners. ‘Hospitality’Read More →

By Isaac Ato MENSAH Accra- 29 July, 2018. It’s that time of the month when employees expect their wages and salaries. In Ghana, formal sector employees receive their wages monthly. Many informal sector workers are paid daily- and they prefer it that way, no matter how small the amount. Many in the security services and pensioners are paid mid-month. This month’s salary expectations are somewhat heightened for at least four reasons. First, we had a full moon yesterday, so in a certain sense, the month has really reached full cycle. Second, July has five weeks instead of four weeks; many traditional calendars follow a twenty-eight-dayRead More →

By Isaac Ato MENSAH Tema- 26 July, 2018.   Tema Medical Journal (TMJ), a world-class peer reviewed research journal has been relaunched in Tema. At the meeting with the editorial committee on 25 July, during which the announcement was made, Dr Edward Narh, president of Narh-Bita College and medical director of Narh-Bita Hospital, said the reason for the relaunch was to make the TMJ owned and shared by more people. The TMJ accepts health-related articles on nursing, medicine, education, the environment, surgery, sports, health and social policy, transportation, architecture, human resource policies, and medical insurance among others. Every issue of the TMJ features an articleRead More →