Branding Ghana; toilets are the basics
By Isaac Ato MENSAH Accra- 31 July, 2018. Branding Ghana remains a controversial subject. As a young lecturer back in 2011, I used to hold very active debates with my advertising students on the Unique Selling Proposition (USP) for Ghana. I disagreed with all their high hopes and believed our strongest point was to brand ourselves on peaceful elections. ‘Cocoa, Kente, festivals, gold, Mole National Park,’ were some of the responses shouted from the back of the class as I highlighted my presentation on the board to show that no matter how close the result, we all accepted it and cheered the winners. ‘Hospitality’Read More →
