August 2018 (Page 2)

By Isaac Ato MENSAH Accra- 11 August, 2018.   The history of public relations offers many exciting case studies. When Michael Jackson was looking to make it really big, he went, together with his management team, to Coca Cola. They literally begged to be hired at any price to advertise for Coca Cola. Coke was worried about ethnicity issues associated with a Michael Jackson brand and hence offered a disappointing US$1million. The deal was not good but Coke was Coke and Coke was big. Pepsi Cola, then not in the class of Coca Cola took advantage of the situation and gave Michael US$5million. The resultRead More →

By Isaac Ato MENSAH Accra- 9 August, 2018.   In our article titled Shylock and the Failed Banks; What PR practitioners should do, we suggested guiding principles that should enable public relations professionals craft a response to the banking crisis. We urged them to use truth and integrity to communicate in a timely fashion with the public at large. So we salute the management of KPMG Ghana for clarifying its position on Wednesday in relation to the bank failures. ‘The misinformation seeks to link KPMG as analysers of the 2017 Ghana Banking Awards and evaluators of the performance of some banks recently affected by Bank of Ghana’sRead More →

By Isaac Ato MENSAH Accra- 8 August, 2018.   Ghana lacks a railway network and this will not change for many decades unless the problem is attacked in a novel manner. It is important to heed the lessons of history in order to appreciate railway development. Every great economy that transformed from agriculture to industrialisation used railways as a cheap form of transport to connect towns, and transport goods and persons. If I became the minister for railway development, a position that I think should be scrapped anyways, I’d work tirelessly with very powerful regional ministers at my side. ‘We need to improve upon theRead More →

By Isaac Ato MENSAH Accra- 7 August, 2018.   We are a blabbing nation; much ado and much a-say about nothing: rattle prattle it is called in America. Our leaders are ‘full of sound and fury signifying nothing’. Now for some evidence….. On Monday morning, Eezy FM, 107.5MHz, a radio station based here in Accra granted Nii Armah Addy, a lawyer, an interview on his book titled The Crucifixion of LI 1296. The host was Larry Benson. Let us paraphrase what Nii Armah Addy said… About 3,000 lawyers academically qualified and also qualified by all the requirements of LI 1296 are not able to practise inRead More →

By Isaac Ato MENSAH Accra- August 6, 2018.   Boakye Agyarko, the minister for energy, has important sins laid bare before us; AMERI Energy deal, converting Tema Oil Refinery to a tank farm and many more. The one that killed me was, ‘MTN called me and said “We owe ECG GH¢35 million. We are trying to pay. We are waiting for wire instructions and we’ve been waiting for one month”. So I went to ECG and I asked them. What’s going on? And they said, “Oh that person who is supposed to issue the instructions has gone on leave.” ’ Here, Electricity Company of GhanaRead More →

By Isaac Ato MENSAH Accra- 4 August, 2018.   Many readers will remember an old time TV drama of the Adabraka Drama Troupe led by Ataa Mensah centred on the Gboya Company. The protagonist had recently established a coffin making business, hoping to get sales. All cash and much resources had gone into making the first three coffins. The number one client who walked in was a close relative, announcing the death of a common relative. And in Ghana this means you have to give out the coffin for free. The number two client who walked in was another relative announcing the death of aRead More →

By Isaac Ato MENSAH Accra- 3 August, 2018.   One day, the Lord and Master Jesus was leaving Bethany and saw a fig tree in the distance, the Bible tells us. He hoped to find some figs on the tree to pluck and eat but found none. ‘May no one ever eat fruit from you again,’ Jesus said in Mark 11:12-20. The Bible states that it wasn’t the season for figs. Theologians are still divided over the reaction of Jesus. Recently, the UK Information Commissioner’s inquiry into the Cambridge Analytica scandal revealed that Facebook had known that data belonging to its subscribers, had been takenRead More →

By Isaac Ato MENSAH Accra- 2 August, 2018.   One of my grandfather’s favourite phrases was, ‘Don’t be a Shylock!’ ‘The goal of public relations is to reconcile or adjust in the public interest those aspects of our personal and corporate behaviour which have a social significance,’ is one of the popular definitions of PR practitioners. This definition came in most handy yesterday when the Bank of Ghana revoked the licenses of five banks. They are Unibank, The Royal Bank Limited, BEIGE Bank, Sovereign Bank Limited and Construction Bank Limited. Consolidated Bank Ghana Limited, established by the Government of Ghana, has been granted a universalRead More →

The MISSION of Writers and Shakespeares Ghana Limited IS TO BE A MORAL AND INTELLECTUAL GUIDE to the BEST practice of public relations around the world.   The VISION of Writers and Shakespeares Ghana Limited IS TO SEE individuals and organisations communicate with clarity and precision towards fashioning A BETTER WORLD, BASED ON EQUALITY AND MUTUAL RESPECT beginning with Ghana.Read More →