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By Isaac Ato MENSAH
5 September, 2019.
BlueCrest University College has opened up to community participation its online radio that was initially restricted only to student practice.
At the same time Ms. Sreemoyee Thapa Dasgupta, the Head of the Department of Mass Communication and Journalism, has announced Isaac Ato Mensah as the new Station Manager.
“We are henceforth forming a BlueCrest Radio Club,” stated Dr Anand Agrawal, Rector of BlueCrest College at a meeting last Thursday called to discuss the new direction for BCC Radio. “We are inviting the general public to join and the club will be modelled on the best university clubs anywhere in the world.”
The BlueCrest University College’s radio station which will also create video content is available online only through www.bluecrest.edu.gh.
BCC Radio was initially open to students only in order to ensure that what is taught in the classroom is adhered to.
But the absence of students during holidays and weekends limited the operating schedule. Therefore it was decided that community enlistment for regular broadcast duties was desirable and necessary.
With a comprehensive editorial policy in place the general public can now be brought in to work as volunteers who will be bound by those guidelines.
BlueCrest University College has a reputable faculty with formidable expertise in webinars, data analytics, online retailology and writing for various audiences and mediums.
In an age of convergent media and integrated communications “The medium is the message” has become even more relevant, especially when some academics/scholars are proposing “managing truth” in a “commercial democracy” and for “corporate culture “ in what they term a “post truth era”.
“Prospective presenters should discuss the PRINCIPLES underpinning all issues without adopting a partisan line,” said Dr Andrews the independent scholar and neurosurgeon, “This of course will depend on the producer who should enforce the paradigm.”
The content and format for BCC Radio will adhere to a public service broadcasting model such as is practised by PBS of America.
All those going on air will be expected to have had a script that has been edited to the highest global standards.
BCC Radio will also promote an understanding of culture; Ga, Hindi plus other specially selected indigenous languages will be promoted as our corporate social responsibility, in response to the United Nations declaration of 2019 as the International Year of Indigenous Languages (IYIL 2019).
“What the country needs is HARD INFORMATION…..FACTS….DIDACTIC INFORMATION about our problems. Hard info on malaria. Hard info on bank loans and credit. Hard info about our rivers, lagoons, beaches. Hard info about information technology/AI,” said our editorial consultant. “Large numbers of our people are IGNORANT and or misinformed. We need hard information. And discussions focused on PRINCIPLES…..so that people learn HOW TO THINK.”
This we shall do with the utmost fidelity, as journalism is a social good that should serve the whole of humanity.
Interestingly whilst journalists take no oath nor obligation, the Committee of Concerned Journalists of America in 1997 declared this of their profession: “Journalism’s first obligation is to the truth.”
The BCC Radio Club shall be inaugurated in due course.
Members of the general public, – no matter their nationality or location – who wish to join BCC Radio as volunteers or are interested in joining BCC Radio Club may send an email to the station manager through [email protected].
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