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By Isaac Ato MENSAH
\nAccra \u2013 28 December, 2018<\/p>\n
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Writers and Shakespeares Ghana Limited (WSGL) has fully commenced the Continuous Professional Development (CPD) certificate programme for media workers effective, 27 December, 2018.<\/p>\n
There are various modules covering all aspects of communication and media management.<\/p>\n
This training programme is designed for those already practising in the communication industry.<\/p>\n
The courses cover the full range of services as stated on our company\u2019s website www.writersghana.com.<\/p>\n
The media scene today is very challenging and complex.<\/p>\n
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In Ghana there are at least 200 radio and TV channels all competing for attention. And yet social media dominates the video viewership market worldwide.<\/p>\n
This means that your content even if Ghanaian or American, must have that global audience appeal.<\/p>\n
Radio programmes are not left out; remember we are in a world of integrated communications.<\/p>\n
The print media in Ghana is also striving for relevance.<\/p>\n
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If you cannot compose your thoughts in an airtight and watertight manner, no discerning reader will take your article seriously.<\/p>\n
And now all three \u2013 radio, TV and print – are merged together in social media and online media.<\/p>\n
It is important that individual media practitioners are willing to invest in the development and improvement of their own professional skills.<\/p>\n
They must be willing to pay for the training and not categorically rely on their employers for sponsorship.<\/p>\n
Why?<\/p>\n
Because you must understand that you are building a brand for yourself as a global audience is watching you and rating your performance.<\/p>\n
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In this highly challenging business environment, employers are looking to subcontract various media jobs \u2013 camera, news writing, news editing, makeup and costume, website management, script writing for programme episodes and media management services.<\/p>\n
It is therefore important to keep yourself relevant and up to date in your chosen industry.<\/p>\n
At WSGL, our courses are highly interactive and available online.<\/p>\n
In fact you can send in your daily workplace assignments to be discussed and solved in real time.<\/p>\n
Quotations are available for assignments with a 7 day notice, 48 hour notice, 24 hour notice, one hour notice and live support during programmes such as press conferences, live studio production, post production and real time script editing.<\/p>\n
WSGL can also research your topics for you ahead of time.<\/p>\n
Corporate managers and owners who wish to get their workers upgraded with the requisite skills at their work premises can also apply.<\/p>\n
The CPD certificate programme is designed according to the client’s specifications and bouquet of topics chosen.<\/p>\n
It ends at the client\u2019s request and certificates of participation or proficiency may be issued upon request.<\/p>\n
For all enquiries please send an email through ato@writersghana.com. You may also send an SMS or WhatsApp through 020 022 0353.<\/p>\n
Please note that it is impossible to answer all voice calls on account of our work commitments.<\/p>\n
Payments for our premium professional services remain competitive and flexible.<\/p>\n
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Article texts are charged per word; audio per minute and training per hours spent.<\/p>\n
Payments are done through the bank. Our bank accepts payment via Mobile Money.<\/p>\n
Writers and Shakespeares Ghana Limited \u2013 clarity and precision.<\/p>\n
Writers and Shakespeares Ghana Limited exists to be a moral and intellectual guide to the best practice of PR and integrated communications around the world, beginning with Ghana.<\/p>\n","protected":false},"excerpt":{"rendered":"